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Q-002 Real Estate · Architecture 2025 New York · Los Angeles · Aspen

Hauz Residential

A dark-luxe broker for architect-led residences.

hauz.qualia.studio
Hauz Residential
Client Hauz Residential
Sector Real Estate · Architecture
Year 2025
Location New York · Los Angeles · Aspen
Stack Astro · TypeScript · Listings CMS · Booking flow
The brief

residential architecture, designed
around the funnel.

Twelve listings, three offices, one editorial language. Hauz operates by invitation; the site needed to feel like a folio quietly placed on the desk of someone serious — not a marketplace shouting for clicks.

We started with the funnel before the moodboard — analytics, search console, the conversion path as it stood, the lines where it leaked. The brief followed from the data: the metric that would move the business, and the page-level decisions that would move it on the metric.

Design and engineering ran together from sprint one. Astro, TypeScript, plain CSS — paired with a performance budget held to each commit, analytics and A/B framework wired in from the first build, SEO and structured data treated as engineering deliverables, not marketing afterthoughts.

We launched on Cloudflare, edge-served, sub-50ms response globally. The site has held a 100 / 100 Lighthouse score since release. The dashboards have moved in the direction we agreed on.

What we delivered

From audit
to dashboard.

End-to-end: strategy, design, engineering, and the conversion instrumentation underneath. Aimed at the metric we agreed on at the start.

· i

Strategy & funnel

Audience and funnel audit, conversion-path mapping, performance and SEO targets agreed before the first pixel.

· ii

Brand & art direction

Visual identity, type pairing, palette, photography direction — drawn around the audience and the page-level conversion job.

· iii

Editorial & copy

The homepage, every product or service page, every CTA — written for conversion and SEO, in the brand’s voice.

· iv

Design & engineering

Bespoke layouts, built in Astro and TypeScript. Performance budget, accessibility, structured data — all treated as engineering deliverables.

· v

Analytics & experimentation

Plausible (or GA4), Search Console, conversion events, A/B framework, server-side tagging where the funnel needs it.

· vi

Launch & iteration

Deployed on Cloudflare Pages. Edge-served, sub-50ms globally. Monthly experiments and reporting against the agreed metric.

Other recent work

More of the
folio.

A first conversation

Let’s talk numbers.

Tell us the metric you want to move. We will tell you what the site has to do to move it.